Funnels
From first click to checkout, step by step.
Build a funnel from any sequence of events. See where users drop off, how long each step takes, and which segments convert at what rate.
Where funnels usually break down
- Funnels in vendor tools require pre-defining goals weeks before you have the data to back them.
- Step conversion percentages often hide which step is the actual leak. The headline drop says everything is fine.
- Time-to-convert distributions get buried, so teams optimise the lossy step instead of the slow one.
How leatmap does it
Funnels on top of raw events.
Pick any 2 to 8 events, in any order, with optional property filters. Compose the funnel now, not last sprint.
Drop-off per step, in one read.
The chart shows the percent surviving each step plus the absolute count. No mental math, no toggling between views.
Time between steps.
p50, p90, and p99 across the whole funnel. Catch the slow steps, not just the lossy ones.
Segmented at every step.
Break a funnel down by any event property. See how new visitors convert differently from returning ones, without rebuilding the report.
Stop measuring with crossed fingers.
Get a tracking plan you can trust, a collector that enforces it, and a dashboard you actually want to open.