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leatmap vs Amplitude

How we stack up against Amplitude. Honest, sourced, no trash talk. Amplitude is a powerful enterprise analytics platform. We pick a different fight: residency, privacy, and simplicity.

Quick verdict

Pick leatmap when

  • EU residency by default, not an enterprise tier.
  • You want consent and PII enforced at the collector.
  • You want simple, predictable, affordable pricing.
  • You want product analytics without enterprise overhead.

Pick Amplitude when

  • You are a large product org with a dedicated data team.
  • You need the deepest behavioral cohorts and experimentation.
  • You want mature data governance and CDP / audiences.
  • Enterprise procurement and warehouse-native scale are the norm.

Feature comparison

A glyph means yes. A dash means no. A tilde means partial, with a line explaining the partial. Footnoted rows link to a source at the bottom of the page.

Core analytics

Amplitude is built for deep behavioral analysis by data teams. leatmap ships the surfaces most product teams use day to day, with cleaner defaults.

Core analytics
FeatureleatmapAmplitude
Custom events and properties
leatmap: Yes
Amplitude: Yes
Funnels
leatmap: Yes
Amplitude: Yes
Retention (week and month grain)
leatmap: Yes
Amplitude: Yes
Sankey user journeys[1]
leatmap: Yes
Amplitude: Yes
Behavioral cohorts
leatmap: PartialCohort filters cover the common cases, not Amplitude depth.
Amplitude: Yes
A/B experiments with stats engine
leatmap: Yes
Amplitude: Yes
Real-page click and scroll heatmaps
leatmap: Yes
Amplitude: No

Privacy and residency

leatmap treats residency and consent as defaults. In Amplitude they are enterprise configuration.

Privacy and residency
FeatureleatmapAmplitude
EU residency by default[2]
leatmap: Yes
Amplitude: PartialEU data center is available, not the default.
Consent enforced server-side at the collector
leatmap: Yes
Amplitude: No
Coverage transparency (observed, blocked, consent, bots)
leatmap: Yes
Amplitude: No
GDPR Art. 17 vault with collector erasure
leatmap: Yes
Amplitude: Partial
First-party proxy templates
leatmap: Yes
Amplitude: Partial
Lightweight SDK (~5 kB core)
leatmap: Yes
Amplitude: NoThe Amplitude browser SDK is materially heavier.

Governance and scale

Where Amplitude is strongest: governance, CDP, and warehouse-native scale.

Governance and scale
FeatureleatmapAmplitude
Data governance and taxonomy
leatmap: PartialTracking plan with enforcement, not a full governance suite.
Amplitude: Yes
CDP / audience syncing
leatmap: No
Amplitude: Yes
Warehouse-native option
leatmap: Partial
Amplitude: Yes
Raw event export (CSV, JSON, Parquet)
leatmap: Yes
Amplitude: Yes

Enterprise and ops

SSO, audit, residency, and allowlisting without an enterprise-only paywall.

Enterprise and ops
FeatureleatmapAmplitude
SAML and OIDC SSO
leatmap: Yes
Amplitude: Yes
SCIM provisioning
leatmap: Yes
Amplitude: Yes
Audit-log streaming to Datadog, Splunk, webhook
leatmap: Yes
Amplitude: Partial
Workspace IP allowlist
leatmap: Yes
Amplitude: Partial
Multi-region residency (EU west, EU central, US east)
leatmap: Yes
Amplitude: Partial
Predictable flat pricing
leatmap: Yes
Amplitude: NoAmplitude meters on events / tracked users and scales into enterprise contracts.

Pricing at a glance

Both start free. Amplitude scales into metered and enterprise contracts; leatmap stays flat.

leatmap

Flat tiers. Free up to 100k events, Pro at $19 monthly, Business at $399 monthly.

Amplitude

Free Starter, then Plus, Growth, and Enterprise plans that meter on events and tracked users.

Monthly cost by volume
VolumeleatmapAmplitude
100 thousand events / monthAmplitude has a free Starter plan with event and tracked-user caps.FreeFree (Starter)
1 million events / monthPast Starter, Amplitude moves to Plus / Growth pricing.$19 / mo (Pro)Plus (metered)
10 million events / monthAt this scale Amplitude is typically an annual enterprise contract.$399 / mo (Business)Growth / Enterprise

Coming from Amplitude? Run both first.

  1. Install the SDK alongside Amplitude

    Add @syntarie/tracking next to the Amplitude SDK and send to both. You keep Amplitude untouched and start building EU-resident history immediately.

  2. Reconcile the surfaces you actually run on

    Compare the funnels and retention your team checks weekly. Decide which depth you truly use versus what you are paying for.

  3. Cut over when ready

    Flip the primary tool to leatmap and keep Amplitude as long as your contract runs. No big-bang switch, no lost history.

Sources

Footnote markers in the table above link here. Last reviewed 2026-05-25. Got a fact wrong? Email hello@leatmap.com and we will fix it.

  1. [1]Amplitude Pathfinder and journeys documentation
  2. [2]Amplitude EU data residency